Monday, 27 February 2017
Wednesday, 22 February 2017
D.I.Y GENERIC ANALYSIS
1. What genre of music video is the text? The
genre of our music video is Performance based indie pop.
2. What subject matter and basic themes is the
text concerned with?
3. How typical of the genre is the text in
terms of content? The text itself is relatively typical of the genre in
terms of its content as it is upbeat and follows the conventions of an upbeat
indie pop video with sharp cuts.
4. What expectations do you have about texts
in this genre? I expect sharp cuts, colourful lights, attractive artists, moving camera shots
5. Have you found any formal generic labels
for this particular text? Performance
7. Find three examples of this text using the
conventions of its genre
Clothing
Mise-en-scene (live performance, gig)
Sharp-cuts
8. Find two examples where the text challenges the
conventions of the genre? The video has no narrative. Some sophisticated
shots that would not be featured.
9.
Find
three examples of similar motifs or imagery used?
10.
What
relationship to "reality" does the text lay claim to?
The relation to reality that the text
lays claim to is the live performance gig setting, resembling a band that are
either at a gig or jamming together.
11.
What
purposes does the genre serve?
The purpose that the genre serves is to
entertain
12.
What predictions about events did your generic
identification of the text lead to?
Mode of
Address
1. What sort of
audience was your text aimed at?
Scenesters: Replacing the recently
demoted Hipsters – the scenesters encapsulate everything that Hipsterdom has
failed to in recent years.
DIY'ers: DIYers are creative, tech
savvy self-starters that bring culture to life for Tribes today – they produce
music, promote club nights, start indie brands and create festival stages.
2. How does the text address your audience? The text
addresses the audience through its
use of mise-en-scene and closeup camera shots of the artists.
3.
What sort of person does it assume they
are? I think that they would assume that they would be semi-popular
although they would be in the indie scene
4. What relevance does the text actually have for you?
Personally
it bears semi relevance as I am actually part of the target audience. I find
the video to be aesthetically pleasing.
5. What knowledge does it take for granted?
6. Are there
any notable shifts in the texts mode of address?
7. What
responses does the text seem to expect from your audience?
A positive reception as
it fits the conventions.
8. What is the preferred, oppositional and negotiated
reading of your text?
Tuesday, 10 January 2017
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